A few days ago I went shopping at the local mall and started to wonder: what can I learn for physical retail stores that can be applied to online stores? With my iphone in hand, I started to take photos of everything that stood out to me as I approached a store. Twenty minutes later, to my surprise I’ve taken over 40 images. Most of these images where of display windows and advertising signs, but overall I think it was a great learning exercise.
In the coming weeks I’ll go through all my images and put together a list of cues to take from a local mall and how to apply them to an online store.