Improve Online Sales With Trust SymbolsThese days almost anyone can set up an online store and start accepting payments. Even though more people shop online then prior years, many shoppers are still worried to give their credit card number to an unfamiliar store. To ease the worry of your shoppers and show them that you’re a trusted place to shop, you need to use trust symbols.

Trust symbols
trust badgesTrust symbols are security badges or icons that are placed on your website by a third-party company. When a badge is clicked, the third-party displays information about your website verifying that it’s trustworthy, so for your shoppers that means it’s safe to shop there. Here are some examples of trust symbol badges:

Customer reviews
In addition to security badges, having customer reviews on your website is a great way to show shoppers that your online store is trustworthy to shop on. Oftentimes people will read what others have said about their purchase experience. To start, simply just ask your past customers for their reviews.

Share your expertise
If you haven’t already, start a blog. Start writing articles that relate to your business. Share your knowledge on how to use or wear your product. The more helpful articles you write, the more people will begin to see you as a trusted source. Jeni at is a good resource for how to blog smarter.

Start with what’s the easiest for you and work your way to include all these methods of creating trust with your shoppers. Just keep in mind; online your competition is just a click away.

One thought on “Improve Online Sales With Trust Symbols

  • 02/14/2017 at 9:12 pm

    Thank you for the information. One key element I’m missing from the post is how do you get these companies to verify your website as trustworthy? Is it a form I have to fill in? Do they need financial statements or my Identity card? Is there cost involved? And so on.

    Security bades are also no the only way to build trust. Credit card logos, showing SSL security, as well as adding things like free shipping (as strange as that sounds) could help build trust.

    Thank you for the information!

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